Attribution Theory

Attribution Theory attribution Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along a user's path to completing a conversion An attribution attribution The meaning of ATTRIBUTION is the act of attributing something; especially : the ascribing of a work to a

attribution What does the term attribution mean in digital analytics? Get the answer in our glossary full of digital intelligence terminology

attribution What is marketing attribution? Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to Overview The Attribution Reporting API makes it possible to measure when an ad click or view leads to a conversion on an advertiser site, such as a sale or a