Brand Positioning Strategy: Framework, Exercises, Examples

Today's letter: “P” for Positioning “Positioning” is actually quite a large category within the realm of

Brand positioning can be defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors

brandi Learn what brand positioning is so you can clearly define what you want to mean to your

car brand Brand Positioning: Defining Your Competitive Edge in the Market · Elements of a strong brand position · Identifying target market segments